125 years

Miele quality since 1899

The history of Miele over the decades.

Miele History

Two families have shaped the company for 125 years: the Miele and Zinkann families.
In 1899, with 11 employees, four lathes and one drilling machine, the engineer Carl Miele and the businessman Reinhard Zinkann founded a company for the manufacture of cream separators in Herzebrock. Their guiding principle later becomes the business philosophy: 'Immer besser'.

The Miele Story begins in June 1899

In June 1899, Carl Miele (left) and Reinhard Zinkann signed a contract with the aim of founding Miele & Cie., a factory for making cream separators by 1 July 1899.

In an old saw and corn mill in the town of Herzebrock near Gütersloh, the young company starts producing cream separators with eleven employees.

The first years after the foundation

1900
Meteor butter churn

In its second year, the Meteor butter churn was added to the programme and made work even easier on farms, particularly on farmers' wives.

1903
Model A washing machine

The Model A washing machine with a lid-mounted agitator makes operation much easier. The agitator has a flyweight that maintains the motion and is much easier to move than a simple lever.

1910 - 1919

New business areas are discovered

The new venture: Vehicle production

1910
First washing machine with own electric motor

Miele's first washing machine with its own electric motor goes on sale in 1910. The same motor also powers the wringer. A release lever allows the wringer to be disengaged from the drive mechanism.

1912
Start of automobile production

Encouraged by their huge successes thus far, the founding fathers venture into the automobile production. Between 1912 and 1914, a total of 143 cars were delivered at prices ranging from 5,100 to 7,900 marks. Due to the extensive capital investment required by this line of business it was soon abandoned again.

1914
Water motor washing machine

Miele introduces its first water-powered washing machine (No. 40) even before the First World War. At that time, water was considerably cheaper than electricity and could also be collected afterwards and put to other uses (for instance for rinsing).

1915

The Miele hand-cart

Born out of necessity during the war, Miele added hand-carts to its production programme. This product was such a success that it was manufactured well into the fifties.

The washing machine is fitted with an electric motor

1914
Miele washing machine no. 50

The third, completely new model is a washing machine with an attached electric motor that can be plugged into any mains socket. It is the legendary Miele washing machine no. 50.

1916
10-year guarantee

Even then, Miele was so confident of the quality of its products that it offered a 10-year guarantee on request.

1920

The small dairy

Milking is already highly mechanised. Small dairies, consisting of two or three pieces of equipment, process milk all the way through to butter production, all powered by a single engine.

1931

Modern torpedo-shaped vacuum cleaner

After the canister vacuum cleaner, Miele introduces the Model L, the first vacuum cleaner in the shape of a torpedo, a design that is still common today. In addition to the shape of the head, new features include an attachment for gentle carpet cleaning, rubber buffers and a Bakelite housing.

1930
Miele's cradle washer

Miele's cradle washer was launched in 1930, based on the age-old principle of washing: dragging laundry back and forth under running water and beating it by hand. Such a large machine required the use of an electric motor.

1932
Miele motorised bicycle

Bicycles are equipped with a motor. Especially for older people as well as doctors, foresters, vicars and postmen in rural areas who travel widely, the Miele motorised bicycle brings welcome relief. 

1935
Modern advertising

Vacuum cleaner sales now reached significant volumes. New, advanced models, simple operation and attractive prices, supported by intensive advertising, resulted in rapid sales growth.

1949

Miele's 50th anniversary

Miele's 50th anniversary is celebrated on a modest scale. Instead, all employees received a substantial gift of money, all Miele pensions are increased by 20% and a considerable amount is placed into the company's benevolent fund.

1940
Model No. 55

The production of household appliances had to be drastically restricted during the war years. In 1940, only about 22,000 washing machines were produced - about 10,000 of them Model No. 55. 

1941
Miele Bicycle

An important product in its day was the Miele Bicycle for 'industrial service' - a bicycle built 'to withstand the roughest wear and tear'. 

1947
Washing machine No. 122 KVJ

The washing machine No. 122 KVJ is a new development with a lid-mounted agitator and a galvanised steel tub. The covered drive mechanism even features ball-bearings. 

1952

The washing machine conquers the apartment

In the fifties, the washing machine leaves the outhouse or basement and moves into the home. This is accompanied by a change in shape as well - it becomes rectangular. This was the advertising slogan for washing machine no. 75: An elegant, decorative exterior and an eye-catcher in any kitchen or bathroom.

1953
Drum washing machine No. 307

The front loading washing machine No. 307 is one of the first to feature a 'porthole door'. For the first time machines are loaded from the front. The washing machine has a new look. It is the sign of the advent  of automation in laundry care. 

1954
Two-wheeler motorisation

The production of two-wheelers reaches its peak in the mid-fifties. Mopeds, motorised bicycles and motorbikes are produced in ever increasing numbers. Miele's advertising supports this trend with brochures providing detailled information.

1958
First electric tumble dryer

In 1958 Miele opens a new chapter in the history of laundry care: The first electric tumble dryer for domestic use leaves the factory. 

1960 - 1969

The time of the economic miracle

1963

Washing up by hand is a thing of the past

A new dishwasher, the Miele G 45 was launched in 1963. Its exceptional features are: Increased capacity (12 standard place settings), can be fitted thanks to standard kitchen dimensions, stainless-steel wash cabinet, measured detergent dispenser. 

1960
Two-wheeler production comes to an end

The production of two-wheelers slowly comes to an end. The Miele moped K 52/2 Sport is the last new development in this field. The moped has a 47 ccm Fichtel & Sachs engine with pedal kickstarter and is equipped with a three speed gearbox as a standard feature. 

1961
Special dishwashers for hospitals

Miele enters the hospital markets with special washers. The first model is the G 15 OP Special for cleaning surgical instruments.

1965
New advertising campaigns

In 1965/66 Miele's very extensive production programme is publicised everywhere with large-scale regional advertising campaigns. The "lucky winners" have to answer questions about the various appliances.

1974

A new generation of built-in cookers

Together with the new generation of kitchens from Miele's Warendorf plant, a new generation of built-in cookers is launched onto the market. For the first time, the design of the appliances was precisely matched to that of the kitchen cabinetry, and their appearance was a perfect match for the Miele kitchen.

1971
New vacuum cleaner design

Vacuums cleaners are given facelift with models S 180, S 200 and S 204. High suction power of 1000 W and electronically controlled suction power are the outstanding features of the S 204 shown here. 

1975
Kitchen production in full swing

Kitchen production at the new Warendorf plant reaches full speed. The new cabinet fronts made from solid oak, stained in various colours, are a big attraction. But laminate fronts in modern colours are very popular as well. 

1977
The age of the microwave

The microwave era begins. Miele's first product, the Model M 690, is initially a table-top unit that finds enough space anywhere thanks to its small dimensions. Later on, the appliance is also offered as a built-in version.

1980 - 1989

Modern electronics simplify housework

1987

A new level in the dishwasher: The cutlery tray

Under the motto 'Dishwashing at the highest level', Miele launches the first dishwasher with a cutlery tray. Cutlery is washed thoroughly and gently on a third level above the two crockery baskets. 

1981
Computer-controlled washing machines

A new generation of computer-controlled washing machines and tumble dryers is launched in 1981. The main advantages of this new Miele class are: 5 kg increased load capacity, faster spin speeds and more environmental friendliness thanks to energy-saving programmes. 

1982
New ironing machine

A new rotary ironer with roller speed control is introduced in 1982 with the model B 864 E. 

1987
Opening of the Miele Museum

The new Miele Museum is opened in 1987. As the oldest washing machine manufacturer in the Federal Republic of Germany, Miele offers a unique history lesson on the development of the washing machine.

1990 - 1999

Fully automatic - not just for washing machines

1996

The Miele car returns to Gütersloh!

The legendary Miele motorcar returns. Following a world-wide search, one of the first Miele motorcars, built in 1912, is found in Norway. After a mechanical overhaul, the car is the pride and joy of the new Miele Museum. 

1993
Fully automated goods distribution centre goes into operation

A fully automated distribution centre is opened at the Gütersloh plant. This new link in the supply chain, with a computerised storage system for around 100,000 domestic appliances, ensures that goods are dispatched in a targeted and efficient manner.

1994
Kitchen furniture in the RAL colour of your choice

Miele also takes a giant step towards satisfying customers by entering the fitted kitchen market. All customers can now choose the colour of their kitchens from a broad range of RAL colours. Customers can order their kitchens in exactly the colour of their choice. 

1996
‘Update’ is the new magic word

'Update' is the for buzzword around Miele's new automatic washing machines. The electronic controls are designed in such a way that programme configurations can be adapted to take account of changes in fabrics, detergents or fashions, even years after the machine has been purchased.

2000 - 2009

Powering into the next millennium

2001

100 years of washing machines: with new honeycomb drum

Celebrating its 100th birthday, the Miele washing machine revolutionises laundry care with a world first: Laundry glides gently through the patented* Miele honeycomb drum on a film of water.

* European Patent: EP 0 935 687
2004
Professional machines up to 20 kg capacity

At the TexCare trade fair, Miele presents the new generation of washer-extractors and tumble dryers with the freely programmable Profitronic M controls. With load capacities ranging from 10 to 20 kg, these machines are available in a variety of models. The washer-extractors and tumble dryers with the familiar shield design win several design awards. WfK* certifies exceptionally gentle laundry care. The wool programme in particular, combined with the honeycomb drum, is as gentle as hand washing.

2004-2009
Vacuum Cleaners for every household

The perfect vacuum cleaner for every household: Light and easy to manoeuvre, packed with practical features, powerful or even cordless, each range has its own charm.

2007
New: Cleaning and care products from Miele

Cleaning and care products from Miele form a system solution which, together with our high-quality domestic appliances, guarantees perfect results every time. The detergents and cleaning agents are perfectly matched to the respective appliances and guarantee outstanding results.

2010 - 2019

New technologies are revolutionising kitchen appliances for the long term

2017

The dialogue oven

Miele's new Dialogue Oven is the first to use a new technology in which electromagnetic waves react intelligently to the texture of food.. Meat, for example, is cooked more evenly, retaining its juices. Fish and vegetables keep their fine structure and dough rises much better. Different fresh ingredients for a complete meal can be placed together on an oven tray and cooked to perfection at exactly the same time – and up to 70% faster than using conventional cooking methods.

2014
Sustainability award for Miele

Miele has been awarded one of Europe's most coveted sustainability prizes for its far-sighted and long-term corporate policy. Miele won the award in the 'Large Companies' category. The jury honoured in particular the company's comprehensive sustainability strategy and the longevity of its products.

2016
First bagless vacuum cleaner from Miele

Excellent cleaning results and extremely convenient and hygienic emptying of the dust container – these are the outstanding benefits of the Blizzard CX1. In addition, Miele's first bagless vacuum cleaner protects the user from noise levels typical of this product category. In addition, there are the proverbial Miele quality and many clever details not found anywhere else.

2019
Generation 7000 built-in appliances

With its Generation 7000, Miele is renewing its entire product range of built-in kitchen appliances, from ovens and hob units to steam ovens, coffee machines through to dishwashers. With nearly 3,000 model versions worldwide, the Generation 7000 of built-in appliances also represents the biggest product launch in the company's history to date.

2020 - 2024

New paths into a challenging age

2022

Triflex HX2: The new generation of cordless handstick

The new generation of Miele's cordless handsticks, Triflex HX2, offers 60% more suction power than its predecessor thanks to the patented 3-in-1 design, making it the most powerful vacuum cleaner from Miele. The revised filter and dust container with ComfortClean make everyday life with the HX2 much easier.

2021
Miele & Steelco

The family-owned companies Miele and Steelco have joined forces: Both companies are among the world's leading manufacturers of washer-disinfectors and sterilizers for hospitals, medical and dental practices and laboratories. The Italian medical technology manufacturer Steelco has a strong presence in the special segment - new to Miele - of reprocessing components used in pharmaceutical production. 

2021
Setting clear climate targets

Tackling climate change is perhaps one of the greatest challenges of our time. As a result, industry is under increasing pressure to make its own substantial contribution to finding a solution. Miele is facing up to its responsibility: From 2021, the Gütersloh-based company will be CO2-neutral at all its sites. This includes both greenhouse gas emissions from Miele's own production processes (Scope 1) as well as those generated by its energy suppliers (Scope 2). The aim is to reduce calculated CO2 emissions by 50% by 2030 compared to 2019.

2022
Miele Executive Board

Rebecca Steinhage joined the Executive Board of the Miele Group on July 1, 2022. The former Senior Vice President Human Resources has been with Miele since 2019. In her role as Executive Officer, she will take over the newly created area Human Resources & Corporate Affairs, which, in addition to Human Resources, includes the departments of Sustainability, Communications and Internal Audit. The photo shows the now six-person Executive Board with (from left) Dr. Markus Miele (Executive Director and Co-Proprietor), Dr. Stefan Breit (Technology), Dr. Axel Kniehl (Marketing & Sales), Rebecca Steinhage, Dr. Reinhard Zinkann (Executive Director and Co-Proprietor) and Olaf Bartsch (Finance & Administration). and Olaf Bartsch (Finance & Administration).